Our Goal

FOR IMMEDIATE RELEASE:

Second Annual Hyrule Hustlers: Zelda Marathon Raising Money for Children's Hospitals

OTTAWA, ONTARIO - February 1, 2013

 On Friday, February 15, gamers in Ottawa, Ontario will be hosting the second annual Hyrule Hustlers: Zelda Marathon fundraiser for Child’s Play Charity. Child’s Play Charity provides video games, books and toys to an incredible collection of children’s hospitals all around North America, and around the world.

Hyrule Hustlers is a multi-day charity event broadcasted live on Twitch.tv. The event begins with a group of gamers aiming to complete a selection of games from Nintendo’s popular Legend of Zelda series. Viewers are encouraged to donate to Child’s Play Charity via hyrulehustlers.com.  As the donations increase, so too does the length on the marathon.  Viewers will have the opportunity to connect and interact with the team directly through the live chat room, as well as social networks such as Facebook and Twitter. 

All donations are made securely through PayPal, and sent directly to Child’s Play Charity.  The Hyrule Hustlers volunteers do not come into contact with any of the donations.  In fact, Hyrule Hustlers is funded completely out of pocket.  The Hyrule Hustlers donate a significant amount of time and money to support this cause.

The pleasant escape that a video game provides when a child is sick is one that event coordinator Chris Sardinha and his friends know quite well.  Whether recovering from illness or injury, mild or severe, they have always enjoyed playing video games. Video games, in effect, offer a respite from the pain and boredom of anything from bedrest to hospitalization.

“Spending time in the hospital can be a frightening for kids,” says Chris. “Knowing that there are toys and video games can help.  That’s why the Hyrule Hustlers volunteers are committed to making a child’s hospital stay a little brighter. Child’s Play provides an important service that is often overlooked, one that can change a child’s hospital stay for the better.

The Support that we have received from our friends and family has been incredible.  We hope that you will join us for this event, which will most certainly be memorable.  Together we can provide happiness for sick children, and help them do what they do best… be kids.” 

Watch the event live on the web at www.hyrulehustlers.com starting February 15th at 11 AM EST.

For more information or for interviews, please contact:

Chris Sardinha, Event and Media Coordinator

Hyrule Hustlers

chris@chrissardinha.com | team@hyrulehustlers.com

Hyrule Hustlers Press Release (PDF)

About Child’s Play

Since 2003, we’ve set up and organized Child’s Play, a game industry charity dedicated to improving the lives of children with toys and games in our network of over 70 hospitals worldwide. Over the years, you as a community have answered the call and come together to raise millions of dollars.

Child’s Play works in two ways. With the help of hospital staff, we set up gift wish lists full of video games, toys, books, and other fun stuff for kids. By clicking on a hospital location on our map, you can view that hospital’s wish list and send a gift.

Child’s Play also receives cash donations throughout the year. With those cash donations, we purchase new consoles, peripherals, games, and more for hospitals and therapy facilities. These donations allow for children to enjoy age-appropriate entertainment, interact with their peers, friends, and family, and can provide vital distraction from an otherwise generally unpleasant experience.

Child's Play Charity Press Release (PDF)

Please visit www.childsplaycharity.org for more information.